2016 NIELSEN E-Sports REPORT High-lights RAPID Development

By JamesNavarro

Now Nielsen (NYSE: NLSN) declared the launch Of this 2016 Nielsen E-Sports Report, an all-inclusive research in to purchaser interaction together with a few among the quickest climbing pasttimes from the U.S.. The 2nd yearly record has become easily the most powerful of its own kind, supplying one-of-a-kind and invaluable insights in to the currently 14% of Americans aged 13 and elderly individuals people who are enthusiastic enthusiasts of E Sports, for example the way E-Sports buffs examine and overlap using all conventional sporting supporters.

The 2016 report Supplies a more fan-centric perspective of E Sports by blending Nielsen’s knowledge in gambling, entertainment and sports together with industry-leading exploration on consumer behaviour and networking ingestion. The effect for subscribers will be an much increased mastery of the dimension, account and motives for E-Sports buffs, in addition to the countless internet competitive avid game enthusiasts who participate in recreational E-Sports contests. The analysis also has a number of invaluable insights for makes expecting to participate using the fast growing E-Sports market, for example gambling behaviour of E-Sports enthusiasts and the way in which they understand new sponsorships and solution or service advertising.

“E-Sports isn’t any more a market action –it is just one Of the fastest growing sections of the full sport sector,” explained Nicole Pike, Director of all Nielsen game titles. “Nielsen’s 2016 E-Sports Report presents profound insights to this developing audience resembles, in addition to how it contrasts to sports fans and also exactly what marketers and brands will want to comprehend when seeking to participate using them”

Additional Important findings in Your 2016 Nielsen E-Sports Report comprise:

Rapid Character Growing — The E-Sports enthusiast foundation has Climbed to 14% of most Americans 13 and elderly — upwards from only 8 percent this past calendar year.

A Millennial (and Man ) Vast Bulk — 77 percent of Most E-Sports buffs are 61% are Millennials.

Degree of Engagement eSports buffs invest about Four hours each week on eSports-related activities/entertainment.

Avid Streamers — E-Sports lovers are double as Inclined to flow conventional athletic events on line because non American E-Sports followers.

Reside vs. on the Web Viewership — 71% of E-Sports lovers Stream events on the internet, 40%’ve considered on television and 23%’ve attended a conference in man or woman.

Conventional Sports Activities Tastes — E-Sports lovers Are 3 times more inclined compared to an common American to become enthusiasts of combat/fighting athletics activities, racing, along with U.S./European football, that can be also the very well-known genres of sport betting game titles.


Nielsen Holdings plc (NYSE: NLSN) is a worldwide Performance management firm which offers an all-inclusive comprehension of exactly what consumers see and purchase. Nielsen’s check out segment supplies advertising and media customers with Complete audience dimension providers for several apparatus where articles –video, text and audio –has been absorbed. The Purchase segment provides consumer packed goods retailers and manufacturers that the marketplace’s sole worldwide perspective of retail operation dimension. By incorporating information in the check out and Purchase sections and also different info resources, Nielsen additionally delivers its customers with all analytics which support improve functionality. Nielsen, an S&P 500 business, has operations in more than 100 nations, covering over 90 percent of their whole world’s populace. For More Details,